PUBLIC RELATIONS AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF SERVICES. ABSTRACT The desire to reach larger of the market… Read More
ORGANIZATIONAL APPROACH TO TOTAL QUALITY MANAGEMENT IN NIGERIA: A CASE STUDY OF DIAMOND BANK PLC CHAPTER ONE/INTRODUCTION 1.1 PREAMBLE The… Read More
MARKETING STRATEGY EMPLOYED BY TOBACCO COMPANY AND THE PROSPECTS FOR GROWTH CHAPTER ONE/INTRODUCTION. Marketing is a common phenomenon, but it… Read More
MARKET PENETRATION STRATEGY AS A MEANS OF ENTERING THE NIGERIAN TELECOMMUNICATION A STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN) Abstract The… Read More
FINANCING SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) BY COMMERCIAL BANKS IN NIGERIA.A CASE STUDY OF UNION BANK OF NIGERIA ABSTRACT… Read More
THE IMPACT OF GLOBALIZATION ON INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN NIGERIA CHAPTER ONE 1.1 INTRODUCTION Globalization is one of… Read More
SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS ABSTRACT This study is set out to examine the nature of service delivery and… Read More
EFFECT OF MARKETING COMMUNICATION ON THE MARKETING OF FINANCIAL INSTITUTIONS SERVICE IN NIGERIA . A STUDY OF FIDELITY FINANCE COMPANY… Read More
Customer Relationship Management And Patronage In Service Industry (A Study Of Hotel) CHAPTER ONE INTRODUCTION BACKGROUNDOF THE STUDY The basic… Read More
AN ANALYSIS OF CAPITAL MARKET AND THE NIGERIAN ECONOMY ABSTRACT Most developing nations use its capital market to boost… Read More