THE EFFECTIVE COMMUNICATION, A TOOL FOR THE ACHIEVEMENT OF ADMINISTRATION GOALS IN AN ORGANIZATION: A CASE STUDY OF OYI LOCAL GOVERNMENT AREA

ABSTRACT

Effective communication in any organisation, regardless of its type and size remains critical, to the achievement of organisational objectives.This is more so, when any break communication will result in chase, misunderstanding and conflict. Bank PHB Plc lays great emphasis on the oral and written communication for the successful accomplishment of its goals and objectives. The objectives of this study therefore are; to find out different methods and channels of communication and how these can best be used in achieving organisational goals. It was to also find out the barriers and problems of communication and hour they can be solved. Consequent upon which, some recommendations were to be made on how organisations can improve their system of communication for optimum performance and higher productivity. The study adopted the descriptive method through structured means. The sute collected for this study were qualitative therefore, the research relied on descriptive analysis. A summary of the findings indicate that effective communication, is an important factor for any organisation, that wants to achieve its objectives. While it was also discovered that ineffective communication could led to difficulties such a break down in communication low moral, industrial conflict and low productivity.

Chapter one
1.1 Background of the study 10
1.2 Statement of the problem 11
1.3 Purpose of the study 12
1.4 Significance of the study 13
1.5 Research questions 14
1.6 Scope / Delimitation of the study 14
1.7 Definition of terms 17
Chapter two
Literature review 20
– Conceptual framework 38
– Theoretical framework 39
– Empirical review 42
Chapter three
Research methodology 43
3.1 Design of the study 43
3.2 Area of the study 43
3.3 Population of the study 44
3.4 Sample of the study 45
3.5 Instrument for data collection 45
3.6 Validation of the instrument 46
3.7 Distribution and retrieval of the instrument 46
3.8 Method of data analysis 46
Chapter four
Presentation of data and analysis 47
Research questions 53
Chapter five
5.1 Summary of findings 54
5.2 Conclusion 58
5.3 Recommendations 59
5.4 Limitation of the study 60
5.5 Suggestions for further research 60
References 61
Appendix 64