THE IMPACT OF STRATEGIC MANAGEMENT ON MERGERS AND ACQUISITIONS IN A DEVELOPING ECONOMY:A CASE STUDY OF NESTLE AND LEVER BROTHERS PLC

ABSTRACT

This research work examined the impact of strategic management as a tool of achieving an effective and efficient merger and acquisition. The companies are established by their owners as an investment centre to generate return on their investment through their growth strategies. i.e. a combination of two companies into one larger company, which aims at minimizing cost, and at the same time maximizing profit and wealth of the shareholders of the company.
Regrettably, not only have most of these companies failed to achieve these laudable objectives, but also some of them had disappeared from business of economic environment after their merges and acquisitions.
Several reasons have been adduced for the abysmal performance of some of these companies. Prominent among these had been the inability by those at the helm of affairs i.e. management to recognize the impact/role of strategic management and apply same to the operations of their companies.
To carry out this research, both primary and secondary data were extensively collected, secondary data were extensively used. Copies of questionnaires were administered to the respondents of Nestle and Liver Brothers Plc under study. Data collected were analyzed by the use of tables, simple percentages amid chi-square. Findings were made in the course of the study, prominent among them included. That, strategic management played a very important role in the success, growth and survival of the companies, particularly where mergers are concerned.

TABLE OF CONTENT

Title Page

Declaration

Certification

Dedication

Acknowledgement

Abstract

Table of Contents

CHAPTER ONE: INTRODUCTION

1.1 Background of the Study

1.2 Statement of the Problem

1.3 Research Question

1.4 Objectives of the Study

1.5 Hypothesis of the Study

1.6 The Limitation of the Study

1.7 Scope of the Study

1.8 Significance of the Study

1.9 Definition of Terms

CHAPTER TWO; LITERATURE REVIEW

2.0 Introduction

2.1 Definition of Strategy

2.1.1 Strategy Formulation and Implementation

2.2 The Strategy of Hierarchy

2.3 Historical Development of Strategy Management

2.4 The Concept of Strategic Management

2.5 Definition of Strategic Management

2.6 Strategic Management Process

2.7 Growth Strategies; Merger and Acquisition

2.8 Mergers and Acquisition: Size – Performance Relationship

2.9 Criticism of Strategic Management

2.10 Selection Conglomerate Cases of Mergers and Acquisition in a Developed Economy JP M organ partners

2.11 History of Nigerian Mergers and Acquisition Market and Profile of Nestle and Lever Brothers Plc

CHAPTER THREE; RESEARCH METHODOLOGY

3.1 Introduction

3.2 Sources of Data

3.3 Primary Sources of Data

3.4 Method of Investigation

3.5 Administration of Questionnaire

3.6 Validation of Research Instrument

3.7 Reliability of the Instrument

3.8 Statistical Method Used for Data Analysis

CHAPTER FOUR; RESULT AND DISCUSSION; 4.1 Introduction

4.2 Analysis of Data

4.3 Test of Hypothesis

CHAPTER FIVE; SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary

5.2 Conclusion

5.3 Recommendations

Bibliography

Appendix