The impact of ICT on marketing firms (SMEs) in Lagos State
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
The increasing need to validate the marketing efforts across brands and also, identifying the most effective way to drive...
The Assessment of Technological learning and Technological capabilities in Nigerian Film Industry
CHAPTER ONE
INTRODUCTION
Background to the Problem
Nollywood is one of the fastest growing sectors of the Nigerian economy and reputed to be the third largest film...
SERVICE QUALITY AS A DRIVER FOR CUSTOMER RETENTION IN THE NIGERIAN AIRLINE INDUSTRY
SERVICE QUALITY AS A DRIVER FOR CUSTOMER RETENTION IN THE NIGERIAN AIRLINE INDUSTRY(A CASE STUDY OF ARIK, AERO CONTRACTORS AND BRITISH AIRWAYS)
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND...
ANALYSIS OF THE IMPACT OF TECHNOLOGY IN AVIATION SECTOR IN NIGERIA
CHAPTER ONE
INTRODUCTION
Background to the study
The global environment over the years has changed drastically and become highly innovative and competitive. Every field has become a...