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Marketing Project Topics & Materials

    The effect of word of mouth on consumer purchasing decision

    The effect of word of mouth on consumer purchasing decision, a case study of Longrich Company Introduction  Consumer behavior is a young discipline; the earlier books...

    E-Commerce And Service Delivery In Jumia

    E-Commerce And Service Delivery In Jumia CHAPTER ONE/ Introduction 1.1 Background of the study  “The market place isn’t what it used to be” (Kotler, 2000, pp.14). As...

    INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY

    ABSTRACT The hotel business is arguably the most lucrative business within the hospitality industry. This is proven by the astronomical growth rate of the industry....

    The Effect Of Marketing Information System In Performance Of Small And Medium Scale Enterprises...

    CHAPTER ONE  INTRODUCTION Marketing information system is the process of gathering information to learn about something that is not fully known. It is also includes...

    PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK

    PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY A bank is a financial institution licensed by...

    MARKETING OF BANKING SERVICES IN NIGERIA A STUDY OF FIRST BANK PLC

    CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and...