The effect of word of mouth on consumer purchasing decision
The effect of word of mouth on consumer purchasing decision, a case study of Longrich Company
Introduction
Consumer behavior is a young discipline; the earlier books...
E-Commerce And Service Delivery In Jumia
E-Commerce And Service Delivery In Jumia
CHAPTER ONE/ Introduction
1.1 Background of the study
“The market place isn’t what it used to be” (Kotler, 2000, pp.14). As...
INVESTIGATION INTO SALES AND MARKETING DEPARTMENT OF HOSPITALITY INDUSTRY
ABSTRACT
The hotel business is arguably the most lucrative business within the hospitality industry. This is proven by the astronomical growth rate of the industry....
The Effect Of Marketing Information System In Performance Of Small And Medium Scale Enterprises...
CHAPTER ONE
INTRODUCTION
Marketing information system is the process of gathering information to learn about something that is not fully known. It is also includes...
PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK
PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
A bank is a financial institution licensed by...
MARKETING OF BANKING SERVICES IN NIGERIA A STUDY OF FIRST BANK PLC
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
A bank is a financial institution licensed by a government. Its primary activities include borrowing and...