MANAGEMENT OF GOVERNMENT MEDIA HOUSES (A STUDY OF THE NIGERIAN TELEVISION AUTHORITY ENUGU AND FEDERAL RADIO CORPORATION OF NIGERIA ENUGU)

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CHAPTER ONE
INTRODUCTION
1.1     BACKGROUND OF THE STUDY
           The study is essentially concerned with the management of government media houses in Nigeria with the Nigerian Television Authority, Enugu and Federal Radio Corporation of Nigeria, Enugu as reference points.
It is perhaps very difficult to imagine what today’s organizations would have been like without management. It may not even be possible to have such organizations where groups of people come together for a common purpose. This is because for them to come together requires the coordination of the various resources-human, material, financial and informational. Indeed, organizations would have remained a mere figment of imagination without management because that would rob it of the backbone upon which it is built. Even the basic family structure would have been destroyed before its very beginning was management to be isolated. The above scenario shows that management is not only as old as man but also pervasive. It cuts across all activities as long as there are a group of people who have come together to achieve a common purpose.
Management could refer to the process or the people who carry it out. As Akpala (1999:2) posits, “the management process is basically the combination and utilization of organizational resources towards the achievement of the common or organizational objectives”. As people, the process of management is carried out through people who coordinate the various activities necessary for the accomplishment of organizations’ goals and objectives. They are the managers who guide and combine the other resources, including the employees (labour), in order to ensure that a given task is achieved.
Accomplishment of set goals and objectives are the main reasons or purpose of setting up an organization. Therefore, organizations operate as social tools to produce goods and services needed by the society. In order to achieve these purposes, most organizations pursue three goals which may be intermeshed or independent ends in themselves. These are growth, stability and interaction. If any of the three is lacking in an organization, it may fall into problems that would hinder it from achieving its set goals and objectives.
Basically, organizational problems arise out of defect in the performance of certain management functions. These functions are planning, organizing, directing, and controlling.
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